Free Internet Marketing Website Promotion Strategies – Talk About the Right Price

If you’ve launched a business and you’re counting on a website to drive customers and sales, then you have to have a plan to get that site in front of targeted potential customers. Welcome to the world of internet marketing and website promotion. This can be the trickiest part of any successful online business and you really owe it to yourself to fully understand the different methods available to get your website known.

Getting targeted traffic to your site is the ultimate goal and there are a number of methods to do that, some of which don’t cost anything more than your time and creativity. If you are new to this and are working on a shoe string budget, then you should really consider using the tips shown below.

Build Backlinks to Your Website

Coming up on the first page of a major search engine is the best way to promote targeted traffic to your site. One of the things that a search engine looks for when deciding which sites are worthy of a higher ranking, is the number of relevant backlinks a site has. Backlinks are links to your site that exist on other sites. If those other sites are relevant to your site’s content, the backlink is counted like a “vote” for your site. The more “votes” your site has the more relevant the search engine thinks it is.

There are several ways you can get backlinks. One of the easiest is to simply create your own sites and link back to your main site. This doesn’t mean you have to go out and buy a domain name and build a new website. You can use free services like Squidoo, Weebly or HubPages to create a mini site and link back from there.

Another method is to join relevant forums and include your website address in your signature. For example if your site is about pet supplies, find a forum that talks about pets and join. Most times when you register you are allowed to include a link in the signature that will be on each of your forum posts. If you use this method, provide good content and be a good forum member. Posts that don’t add value to the forum will be viewed as spam and may cause you to be kicked out.

Article Marketing

If you have a knack for writing you can submit articles to article directories and they in turn will allow you to link back to your website from the article. This is an excellent and long term way to promote your website. Articles submitted to the directories are quickly indexed by search engines and publishers will frequently grab these free articles and place them on their site. This gives you quick indexing and backlinks from any publisher who takes your article.

Free Classifieds

The internet is awash with free classified ad sites. Some are obviously better than others and some may not be totally free. However, some of the leaders like Craigslist.com and USFreeads.com have tremendous traffic and are frequently indexed by the search engines. This indexing can increase backlinks and the ads that you run can actually drive some traffic to your site.

These are just three free ways that you can do internet marketing to promote your website. There are obviously paid methods as well but beware those plans or services that promise the moon. There really is very little regulation on the internet and truth in advertising laws are nearly nonexistent. What you see may not be what you get. Before you do any paid promotion, Google the name of the company or program and see what others think.

The best way to get through this minefield is to have a friend in the business, but failing that just make sure you do your due diligence and you’ll be on your way to a successful internet business.

How Has the Internet and Blogging Changed Since You Started?

Is it just me or have you also noticed that the Internet has sure changed a lot in the 5-years? A few months ago I was watching a panel Venture Capital Discussion in Silicon Valley; it was a video and the topic was social networking; The Next Wave or something of that nature. And the key note speaker before the panel discussion started finished by asking a question of the audience;

How has the internet changed since you started blogging?

Interestingly enough the other day someone asked me this exact question and my immediate thought was;

“Boy that is a good question, as I cruised over to the Thrift Store the other day on my scooter and I picked up a Paperback book; “Computer Dictionary” and it was published in 2000. Guess what? Social Networking, Blogs, Blogging and several other terms were not in it.”

And not long ago, I was watching a video from TED and a researcher from Google was there discussing the Internet and the last five years, how far it has come, it’s truly incredible if you consider it. More importantly he asked; “What will the next five years be?”

Well, our master mind group also has some ideas on this, but his discussion was quite intriguing indeed. When I first started using a blog-like system on our website for a Franchises and myself to use, there was no such thing as a blog, but that’s exactly what it was, perhaps not with all the features that modern day blogs have or all the advertising on the side bars, but it was a blog nevertheless.

You know where the word blog came from? You might want to look that up on the Internet sometime, I will not spoil the surprise here but it is something to consider. About a year ago I exchanged some emails with Vincent Surf about the future of the Internet, and later considered what he had said and the importance of what the greatest communication device ever invented has to offer the human race. Can it bring people together, prevent political impasse, keep people talking and become the catalyst to prevent war?

Indeed, Tim Berners Lee also has discussed this topic and he is happily amazed at the progress of socializing on the Internet and the entire Blogosphere, as he stated in an MIT Conference Video. So, all in all, the Internet has changed quite a bit since you started blogging hasn’t it? Think on this.

Domain and Website Hosting

For an internet marketer, to start with the process of shortlisting and selecting a reliable domain and website service provider, the first thing you usually do is to “Google” the term on your web browser. This throws up a bewildering array of choices in terms of time plans, bandwidth usage, storage space, operating systems and a number of minor and not so minor enhancements calculated to put all but the most knowledgeable of prospective clients in utter confusion. At this point a concise checklist would go a long way to remove the chaff from the grain and make an informed and balanced decision a whole lot easier.

A concise checklist before you decide on your domain and website hosting account would be basically be reduced to these six factors.

1. Pricing.

Promoters of high end and expensive domain and website hosting service accounts project that “you have to pay for quality”. Expensive does not always mean reliable, nor does cheap mean shoddy service. You will have to look into the pros and cons here, as there is a wide range of service providers in terms of pricing. Keep in mind what your actual present needs are and what you will likely to need in the immediate future and do not be swayed by worthless “extras”.

2. Downtime.

In brief, it means the time that your website is not accessible on the web. Obviously, we all would all like 0 %. Remember, that does not always happen in reality. Though website hosting service providers claim 1.00 % or even 0.01 %, anything that is below 2 % is pretty good service.

3. Live Support.

Your website hosting does not have to be located near you, given the “global village” state of the internet today. They could be located at the other end of the world. But, there is one major factor that you will have to take into consideration and that is, whether your domain and website hosting service provider has a 24 hour live support in your language. I mean, you would in an emergency want to talk to your website hosting account service support staff to solve some critical issues immediately and not wait for a “suitable time” for them which may be past midnight in your time zone, yes?

4. Reputation.

How old and what business standards does your website hosting service provider have? How good is their business reputation? Those are questions that you will have to ask yourself and the answer should always be in the positive. No space here for the fly-by-night kind of dealers or those who are new to the business or those of dubious and uncertain origin. You do not want to be left in the lurch by these kind of operators. Here the thumb rule would be “the older the better”.

5. Technology.

Another important factor that is usually covered up under a lot of high tech sounding names and details created to confuse and confound prospective clients. A lot of room here is lose your way. Again, be aware of your actual present needs and plan for your future immediate needs, that is it. Also, you need to be aware that internet website technology evolves rapidly and advances are made practically every month or so. Hence, the need for a website hosting service provider who has the latest technology installed for their customers and who is pro-active in terms of upgrading to cater to them.

6. Search Engine Optimization.

Search engine optimization is the act of creating a websites webpage content search engine friendly in order to make it get ranked higher in Top Search Engines search results. Look out for those website domain and website hosting service providers who specialize in the optimization of their clients websites as part and parcel of their hosting plans. Look into those domain and website hosting providers who regularly research keywords that meet your website content description and optimize your website based on the most searched keywords in your niche area and market in order to drive relevant organic traffic to your website via major search engines and directories.

These are the major factors that you will have to consider in order to settle on your choice of a reliable and worthy domain and website hosting service provider. Remember, this is a broad analysis and for those with specialised interests and needs, more factors will have to be taken into account before arriving at a decision. But for all purposes this is all you need to keep in mind before you settle for a domain and website hosting service provider.